Privacy policy

1. Scope

This policy explains how Valore handles personal information when UK readers visit the site, contact the editorial desk or subscribe to updates. It applies to our pages and ordinary communications. It does not apply to third-party sites linked from our articles. We review this document when our services or legal obligations change.

2. Information collected

We may receive a name, email address and message when you contact us. Server logs may include an IP address, browser type, device information and requested pages. We do not ask readers to submit medical records. Please avoid placing sensitive health information in a contact form.

3. Lawful bases

We use information to respond to a message, based on steps requested by you or our legitimate interest in operating an editorial service. Optional analytics are used only after consent. We comply with UK GDPR and the Data Protection Act 2018.

4. Retention

Editorial correspondence is normally retained for 24 months after the last exchange. Security logs are generally retained for 30 days. Consent records may be retained for 24 months so that we can remember your choice. We securely delete or anonymise information when these periods end.

5. Providers

Service providers may host pages, deliver email or provide privacy-conscious analytics. They may process only the information needed for their service. Contracts require appropriate confidentiality and security. We do not sell personal information.

6. Cookies

Essential session cookies support basic operation. The cookieChoice preference lasts up to 12 months. Optional analytics cookies, where enabled, may last up to 13 months. Details appear in our cookies policy and you can reject optional cookies.

7. International transfers

Some technology providers may process information outside the UK. Where that occurs, we use an adequacy decision or approved safeguards such as the UK International Data Transfer Agreement. We assess providers before using them.

8. Your rights

You may request access, correction, deletion, restriction or portability where the law provides. You may object to legitimate-interest processing and withdraw consent for optional analytics. Contact us using the details below and we may need to verify identity.

9. Complaints

Write to Valore, 14 Willow Creek Road, Sutton Coldfield, West Midlands, B75 7FH, UK, or call 0161 496 0285. We aim to respond within one calendar month. You may complain to the Information Commissioner’s Office if you remain concerned.

10. Changes

Version dated 5 October 2026 replaces the previous 12 March 2026 review. We will publish material changes on this page with a new date. Continued use after a change does not remove any rights that apply under UK law.

For clarity, the site may collect technical details such as timestamps, referring pages, language settings and approximate device characteristics when a browser requests content. These details are used to maintain availability, investigate unusual traffic and understand whether pages load correctly. Contact correspondence is kept separate from routine access logs wherever practicable. We do not request account passwords, payment details or medical histories through the site. If a reader includes sensitive information in a message, it is handled only as needed to respond, then removed or restricted in accordance with our retention schedule.

Our principal purposes are answering enquiries, maintaining site security, managing consent, improving accessibility and meeting legal obligations. Where consent is the lawful basis, it can be withdrawn without affecting processing that took place before withdrawal. Where legitimate interests apply, we balance the operational need against the reader’s privacy expectations. A reader may object to that processing, and we will consider the objection in light of the circumstances.

Valore may use hosting, email delivery, security monitoring and analytics suppliers acting under written instructions. These may include a UK or European hosting provider, an email mailbox provider and a consent-management service; suppliers receive only the information needed for their defined task. We do not sell personal information or use it to make automated decisions about health, eligibility or credit. Suppliers may be replaced after a security and data-protection review.

Some providers may process technical information outside the United Kingdom. Where that occurs, we use an adequacy decision, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another lawful safeguard. Transfers are limited to the stated purpose and reviewed when supplier arrangements change. Readers may contact us for a general description of the safeguard used for a particular processing activity.

Requests to access, correct, erase, restrict or receive personal information can be made through the contact page or by post to 14 Willow Creek Road, Sutton Coldfield, West Midlands, B75 7FH, UK. Please describe the request and provide enough information to help us locate the record; we may need to verify identity proportionately. We normally acknowledge a request within five working days and respond within one calendar month, subject to lawful extensions for complex requests. A complaint may also be made to the Information Commissioner’s Office.

Revision record: this policy was reviewed on 5 October 2026. The previous review was recorded on 12 March 2026. Future material changes will show a new date and will explain, in plain language, the parts affected. The address for privacy enquiries remains 14 Willow Creek Road, Sutton Coldfield, West Midlands, B75 7FH, UK, and the telephone number is 0161 496 0285.

For operational clarity, the site may also receive timestamps, referring-page information, language settings and approximate device characteristics when a browser requests content. These details help distinguish a failed page load from a reader’s deliberate navigation and support basic security review. Contact correspondence is kept separate from ordinary access logs where practicable. Valore does not ask for passwords, payment details or full medical histories through the site, and readers should remove such details before sending a message.

The lawful basis depends on the activity. Responding to a contact request is based on steps requested by the individual, while security, service maintenance and limited editorial administration may rely on legitimate interests. Optional measurement is based on consent and remains disabled until a choice is made. Where legal retention is required, that obligation takes priority over the ordinary schedule; otherwise records are deleted or anonymised when their purpose ends.

Processors may include our website host, a transactional email provider, a security-monitoring service and a consent-management provider. Each provider receives only the fields needed for its task and is expected to maintain confidentiality and appropriate technical safeguards. Provider access is reviewed when a contract changes or a new service is introduced. Valore does not sell personal information or use it to make automated decisions about a person’s health, eligibility or credit.

Some technical processing may take place outside the United Kingdom. Where it does, Valore relies on an adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another lawful safeguard. Transfers are limited to the stated service and are subject to supplier review. A reader may ask for general information about the safeguard used for a particular processing activity.

Requests to access, correct, erase, restrict or receive personal information should be sent through the contact page or to 14 Willow Creek Road, Sutton Coldfield, West Midlands, B75 7FH, UK. We normally acknowledge a request within five working days and respond within one calendar month, subject to lawful extensions for complex requests. We may ask for proportionate identity information before disclosing a record. A complaint may also be made to the Information Commissioner’s Office, although contacting Valore first can help us resolve a factual issue quickly.

Revision record: this policy was reviewed on 5 October 2026, following the review dated 12 March 2026. The next routine review is planned for 5 October 2027, or earlier if the site introduces a new form, analytics provider or material change in purpose. The contact address remains 14 Willow Creek Road, Sutton Coldfield, West Midlands, B75 7FH, UK, and the telephone number remains 0161 496 0285.

Valore is the data controller for the personal information described in this policy. Privacy enquiries may be directed to the Data Protection Contact at 14 Willow Creek Road, Sutton Coldfield, West Midlands, B75 7FH, UK, or by telephone on 0161 496 0285. Valore does not currently appoint a separate statutory Data Protection Officer; where a matter requires specialist review, it is escalated to the responsible privacy adviser.

Named categories of processor may include the website hosting provider, the transactional email provider used for contact delivery, a consent-management service and a security-monitoring provider. The exact supplier may change as the site is maintained, but each is selected for a defined purpose and is contractually required to protect information. Processor access is limited to the relevant service and reviewed when arrangements change. Readers may ask for the current processor category and applicable transfer safeguard without providing additional sensitive information.